Legal form:
✓Proprietorship
✓Partnership
✓Limited Company
Operational structure:
✓Independent traders
✓ Chain Stores
✓Co-operatives
Range of merchandise:
✓Departmental Stores
✓Speciality and niche marketing
Degree of service:
✓Low service
✓High Service
Pricing:
✓Low Price
✓High Price
Size of outlets
✓Small
✓Surplus
✓Hyper
Customer contact:
✓Store-based
✓Non-Store based
Vidya 